kuta is a reality television series premiering on Balgaru Television focusing on the works of Ethiopian fashion design. Selected contestants compete with each other to create the best apparels and are restricted in budget, time, materials and theme. Their designs are judged, and one or more designers are eliminated each week. During each season, selected competitors are progressively eliminated based on the judges’ scores until only a few runner-up contestants remain; these finalists prepare a complete fashion collection for fashion week after which a winner is determined. Our aspiration is to get critical acclaim by becoming a competitive TV reality series with outstanding performance to attract growth in audience popularity.