Ethiopia plots a 30 billion dollar annual export revenue from textile and apparel, aiming to surpass top exporters like that of Vietnam and Bangladesh in less than a decade, there is also a promising sign that the global fashion industry is embracing “Made in Ethiopia” at an exciting pace.
Ethiopia is extremely suitable for the whole value chain in the industry, from cotton cultivation to high-end outfits, reducing the amount and type of inputs exported that are needed for manufacturing. Moreover, when exhibitions and fashion weeks are conducted in Ethiopia, the number of partakers who travel to Addis Ababa from all over the world has been increasing in recent times. This signals, the fashion world has already started to pay attention to the country and its apparel industry. Ultimatelymaking AddisAbaba theAfrican Fashion hub.
WHAT IS ‘KUTA’?
kuta is a reality television series premiering on Balgaru Television focusing on the works of Ethiopian fashion design. Selected contestants compete with each other to create the best apparels and are restricted in budget, time, materials and theme. Their designs are judged, and one or more designers are eliminated each week. During…